Automatic Email Workflow Marketing Campaigns

Design one-click automatic email drip marketing campaigns 

Our Email Services

Many franchise owners are feeling the online marketing pressure from SERVPRO HQ. KPM for franchise websites must achieve a level 4 website to qualify for certain corporate programs. If your franchise is like most across the country, you have your hands full managing your franchise business, managing your production and managing your Marketing Reps who have their own KPM and metrics to achieve.

OMO Marketing is a full email marketing agency with two decades of online digital marketing experience.  We help service businesses to create content-rich email campaigns that provide your franchise with the most important component of any companies marketing strategy, your online presence.  We are an email marketing firm that takes charge of all your email related activities and enables you to focus on executing your business strategy, thus bringing you closer to your company goals.

EMAIL AND WORKFLOW CAMPAIGN DEVELOPMENT

Service industry professionals reinforce front of mind presence with their prospects  by methodically calling on them through monthly visits.  We help you create meaningful relevant content and comprehensive workflows which keep your contact base informed of your services while provides valuable resources and an additional touch-point in the digital realm.

Comprehensive Email Campaign Design

PROCESS 

DISCOVERY: Brand research and competitive analysis.

STRATEGY: Develop effective email marketing campaign strategies and a comprehensive 90-day plan.

CREATION: Email creation through creative relevant copy and design as well as audience segmentation, workflow creation, system communications and quality assurance.

PERFORMANCE: Data analysis and campaign performance analysis, testing and optimization. What is working, what is interesting your recipients.

Emergency READY Profile Campaign Example –

ERP’s are an important and valuable tool for franchisors to utilize with their COI’s. Many franchises are including an ERP section or module in every email campaign. With track able links you can determine behind each call-to-action you can visualize which recipients clicked on an action button but did not convert (fill out a form, enter a contest, etc). at that point the Workflow created in the campaign will automatically send out another email directly to each recipient (drip marketing) stating “I see you had interest in the SERVPRO ERP Program, would you like to receive further information about the app? Click here to request a .pdf about the plan?

WorkCenter Case Study

Servpro Brickell / Wynwood  Miami FL 

SOLUTION: OMO Marketing created a solution to “clean up” the routes in WorkCenter Marketing for each territory in the two franchises. Servpro of Brickell has two territories and Servpro of Wynwood has one territory. OMO Marketing developed a solution to clean up, de-duplicate and optimize all the routes for each Marketing Rep. 

THE PROCESS:

  • EXPORT WorkCenter Businesses and Contacts to .csv file.
  • Scrub and de-duplicate the Business and Contact data.
  • Import Business and Contacts into GIS mapping software.
  • Create new routes in mapping software. The Blue Boundary identified as CG R5 is now the cleaned up Gables Route 2 in the image example shown above.
  • Export the newly cleaned up routes from the mapping program.
  • Re-enter the cleaned up routes back into WorkCenter Marketing.

This process must occur with outside tools as WorkCenter Marketing is not a true SQL database application according to multiple Servpro tech support resources we’ve spoken with. If WorkCenter Marketing was able to perform compound queries (look up more than one field at a time) and you would most likely get a result almost as optimized as what we’ve accomplished with our process. 

WorkCenter’s query ability is similar to performing a “Find” in Microsoft Excel. By pressing “Ctrl F on your keyboard, you can search for a single string of cell data. Unfortunately WorkCenter Marketing performs queries in a similar manner therefore limiting a franchises ability to easily clean up or optimize routes directly in WorkCenter Marketing. For instance, you cannot perform a query in WorkCenter Marketing that states: Search in Zip Code 33131 and return all Property Managers in the field: Title/Position.

WorkCenter Case Study

Servpro Brickell / Wynwood  Miami FL 

 

SOLUTION: OMO Marketing created a solution to “clean up” the routes in WorkCenter Marketing for each territory in the two franchises. Servpro of Brickell has two territories and Servpro of Wynwood has one territory. With SMM level knowledge of WorkCenter Marketing, OMO Marketing developed a solution utilizing the latest GIS mapping software tools. 

THE PROCESS:

  • EXPORT WorkCenter Businesses and Contact to .csv file.
  • Scrub and de-duplicate the WorkCenter data.
  • Import Business and Contacts into GIS mapping software.
  • Create new routes in mapping software. The Blue Boundary identified as CG R5 is now the cleaned up Gables Route 2 as shown above. (note: there are less routes stop due to a management decision to eliminate (inactivate) certain businesses discovered during the WorkCenter Marketing export, de-duplicate and review process)
  • This results in each SMR having additional time to truly prospect in a narrowly defined route area to uncover additional prospects. 
  • Export the newly cleaned up routes from the mapping program.
  • Re-enter the cleaned up routes back into WorkCenter Marketing.

As shown in the image, the Gables Route 2 is now completely optimized and all the route stops are concentrated in a tight geographical area. In metropolitan routes like shown here, the SMR drives to a central location, parks the car and walks the route on foot.

This process cleans up and optimizes each route for the SMR’s at this franchises saving them hours a week re-routing each days routes.

Now the SMR’s arrive, log into WorkCenter Marketing and are out the door within 10 minutes saving the franchise owner tens of thousands in salary, making each SMR more efficient and providing the Marketing Rep more time to uncover new prospects due to their newly optimized high concentrated routes!

Our Process is Proven 
and Repeatable for You.

Don't be satisfied sending out a token monthly newsletter, Let OMO Marketing truly awaken your digital presence with our great service offerings at your franchise today!

Digital Marketing

We create interesting, current content for your prospect and client base increasing your online front of mind presence. We understand your corporate branding requirements and we will ensure all your franchise branded media is 100% correct and looking stellar! 

OOH (Out-of-home) Advertising

OOH can be targeted by market, neighborhood, and demographic, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently.  An effective OOH campaign can reach 98% of your target audience every week.

Comprehensive Email Campaign Design

We work with franchise owners to build a basic template for each franchise. Then we build a campaign around specific content or events which are created with custom workflows which trigger s follow on email based on a readers action.

Comprehensive Workflow Automation Development

Most franchises may send out a monthly "newsletter" which many recipients don't even open. We work with your team building interesting content related to your industry, your communities an relevant event around your franchise area.

Let's Work Together

We are helping other franchise owners to increase and optimize their online digital presence, create new, out of the box advertising ideas that really grab that front of mind presence all owner are looking to instill in their client base and new customers!